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For Licensed Real Estate Professionals

Keep The Relationship. Add The Auction Advantage.

Bring us a seller. Bring your buyer. Prime brings an auction strategy to the table while your role, the client relationship, and every material term are made clear up front.

Submit An Agent InquiryExplore The Two Paths
Illustrative conversation between a homeowner and real estate professionals in her home
One Client. Clear Roles. A More Flexible Sales Strategy.

Brokerage Partnerships

A Trusted Resource for Every Brokerage.

Prime gives licensed real estate professionals another way to serve their clients—while keeping roles, communication, and the client relationship clear. We welcome professionals from national brands, regional firms, and independent brokerages.

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Independent Brokerages
Partnership

We help you put your seller’s property in front of a broader audience and work together toward a successful auction. You keep the client relationship and receive your commission as agreed at closing.

Start The Conversation
Illustrative, AI-generated scene of Anne Nouri and an older male real estate agent making eye contact and shaking hands in front of a luxury home
An illustrative partnership at a luxury property.

The Auction Advantage.

Your seller sets the sale framework. Prime builds a focused campaign to bring buyers together and move the sale toward a defined close.

  • Seller sets the framework. Set a reserve, auction date, campaign timeline, and written sale terms.
  • Reach beyond the MLS. Targeted marketing and online bidding expand the pool of potential buyers.
  • Let buyers compete. Competitive bidding can bring a price above a negotiated sale.
  • Planned property access. Replace repeated, unscheduled showings with coordinated previews; buyers complete due diligence before the auction closes.
  • Clear, committed terms. Sell as-is, where-is, with a substantial deposit and non-contingent terms.
  • Target a 30–45-day close. A shorter timeline can reduce taxes, insurance, maintenance, and other carrying costs.

Your client relationship stays yours. Your commission is paid at closing as agreed.

Discuss A Seller With PrimeReview Options For A Property That Isn’t Selling
Watch the auction bidding reach SOLD.An accelerated replay of the recorded bids, ending with a SOLD high bid of $1,175,000.

Online bidding. A wider buyer reach.

Our state-of-the-art auction bidding app lets bidders participate online and stay informed with auction details, bid activity, and notifications.

Available on the App Store and Google Play
Download on the App StoreGet it on Google Play

Two Ways To Work Together

Your Client. Your Role. A Defined Auction Plan.

A seller introduction and a buyer-agent registration are different assignments. Choose the path that matches your client.

See How Participation Works
For Listing & Seller Agents

Give Your Seller Another Way Forward.

A homeowner discussing a sale with an agent beside a For Sale sign.
For Sellers

A listing does not need to stall before you discuss an auction. Explore a coordinated campaign while preserving the relationship you have built.

01

Keep The Client Relationship

You remain the client's real estate professional. Prime's auction and marketing role is defined together before a campaign begins.

02

Add A Different Sales Tool

An auction can create a defined decision date and a focused marketing period when a conventional listing needs another path.

03

Bring The Whole Property Story

Prime can coordinate auction-specific presentation, bidder information, and a campaign suited to the property—not a generic one-size-fits-all listing.

04

Know The Roles Up Front

Agency, seller authority, marketing responsibilities, communication, and any referral or cooperation terms are documented before work starts.

Introduce A Seller
For Buyer Agents

Bring Your Buyer To The Auction.

A prospective buyer viewing a home with a real-estate agent.
For Buyers

Stay involved as your client explores a property. Register your representation early and clarify auction-specific participation before bidding.

01

Represent Your Buyer

Help your client evaluate the property, plan due diligence, and understand the auction's published dates and purchase framework.

02

Register Your Role Early

Send Prime your buyer-agent registration at least 24 hours before the applicable auction deadline. Prime must acknowledge participation in writing.

03

Keep Bidding Separate

Your buyer creates their own Prime bidding account and completes the auction's identity, payment-card, and property-specific requirements.

04

Confirm Compensation First

Any buyer-broker compensation must be expressly available for that auction and agreed in writing before bidding; it is never assumed.

Register A Buyer-Agent Inquiry

...wonderful to work with and are true professionals. Our transaction closed with all respective clients extremely happy. Anne and Avisha went the extra mile to insure everyone was informed with every step and instrumental on a successful closing. I cannot say enough on how important it is to have agents who are focused and work hard on getting the job done. I look forward to working with them again soon.

Carlos EspinozaRemax Realty Group

How Participation Works

No Guesswork About Who Does What.

  1. 01

    Choose Your Path

    Tell us whether you are introducing a seller or registering as a buyer's agent for a specific auction.

  2. 02

    Confirm License & Scope

    Provide your active license and the jurisdiction where the property is located. Prime reviews the agency and auction-specific requirements.

  3. 03

    Agree In Writing

    Prime confirms participation, responsibilities, and any compensation in a written, auction-specific arrangement before you rely on it.

  4. 04

    Move Forward Together

    For sellers, shape the marketing plan. For buyers, help your client complete their own bidding registration and due diligence.

Start Here

Tell Us Who You Represent.

Tell us about the property and your role. Prime will review the details and follow up with you.

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Agent Inquiry

Start With The Essentials.

Seller introduction or buyer representation—we will review the right path with you.
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Questions Agents Ask Before An Auction.

The essentials on representation, licensing, registration, and how Prime evaluates an auction-specific working arrangement.

Read All Common Questions
Will Prime replace me as my seller's agent?

Prime does not assume that role. We discuss the seller's existing representation and define the auction, marketing, communication, and agency responsibilities in writing before an assignment begins. An auction can be a tool within your client's sales strategy.

When must a buyer's agent register with Prime?

Send the buyer-agent participation request at least 24 hours before the applicable auction event or closing deadline. Registration is not complete until Prime confirms it in writing. Individual auctions may have additional requirements and deadlines.

Do I need a real estate license in the property's state?

Yes. Agents seeking participation must hold an active license in the state or jurisdiction where the property is located and comply with its licensing rules. Prime will review the license and the auction-specific arrangement before confirming participation.

Does submitting this form guarantee a referral fee or buyer-broker compensation?

No. Compensation, if offered, depends on the property and a written agreement accepted before the relevant auction activity. This inquiry form is a request for review, not an approval, contract, or guarantee of payment.

Does my buyer still need a bidding account?

Yes. Buyer-agent participation is separate from bidder registration. Your buyer must open their own account and satisfy identity, payment-card, and any property-specific qualification requirements before bidding.

Auction As A Tool

Keep The Relationship. Expand The Options.

Explore Real Estate Auctions